"The Southern Tier's future depends on innovation and these students will help our community reach its full potential."  

[ Dan Babcock, Founder and CEO of MMC ]

The Launch Pad Story

Launch Pad, the Greater Binghamton Start-up Challenge was founded in 2008 by Modern Marketing & Commerce in Binghamton, N.Y. under the initial name: The Greater Binghamton Scholastic Challenge. Dan Babcock, the founder and CEO of MMC wanted to encourage high school students to develop ideas and businesses that directly impact the community. Originally taking place as a live in-person event specific for Binghamton-area students, the program has recently expanded to a virtual platform to welcome participants state wide!


Students work with advisors and mentors to write comprehensive plans and present their ideas to a panel of business professionals at a competition in May. All participants have the opportunity to compete against their peers, win scholarships in several categories and even internship opportunities.

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Launch Pad 2022 #BeBold


After 13 years of this program, we have seen a great deal of ideas, each unique to the person who created them. But overall, the ideas that have won, the ideas that have become real, the ideas that have changed lives, are the ideas that are bold. Being bold means to take a risk, to be ambitious, and to be confident in yourself. This year we implore students to be bold with their ideas, break from the expected, and dream big. 


It can be scary, it’s considered a risk because you don’t know if it’s going to work out, you don’t know if you’re going to fail. You’ll never reach the stars if you never leave the ground, and if the worst thing happens there are no repercussions to failing in Launch Pad. What do you have to lose? Dream big and go for it! #BeBold

Meet the team

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Dan Babcock


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Michael Herceg

Launch Pad Coordinator

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Jen Wilson

MMC Creative Strategist,

Graphic Designer, Art Director

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Michelle Armstrong

MMC Creative Strategist,

Graphic Designer, Photographer

A Successful Partnership:                             + 


Modern Marketing & Commerce (MMC) is a sales optimization company in Binghamton, N.Y., that's building sustainable, high-value relationships between people and businesses. For over 30 years, industry leaders have embedded MMC within their businesses to reinvent their approach to growth. MMC challenges how things have always been done to unleash the untapped potential that lives within every organization. With a blend of leading data, creative and technology, we design, execute and manage tailored growth strategies that transform disengaged buyers into brand advocates. From there, we scale, partnering with our clients to pioneer integrated sales and marketing programs that create more meaningful connections and sustain ongoing milestones.

A non-profit affiliate organization of the Greater Binghamton Chamber of Commerce, GBEOP’s main objective is to connect business and education within the community to develop a talent pipeline in order to inspire a dynamic workforce. GBEOP, which includes the Broome Leadership Institute, Junior Achievement and Building Bridges, wants to get its members more prepared for our area’s economic competitiveness.

With education, business and the love of innovation at their cores, MMC + GBEOP work side-by-side each year to bring this program to students and engaged business leaders alike.