"The Southern Tier's future depends on innovation and these students will help our community reach its full potential."  

[ Dan Babcock, Founder and CEO of MMC ]

The Launch Pad Story

Launch Pad, the Greater Binghamton Start-up Challenge was founded in 2008 by Modern Marketing & Commerce in Binghamton, N.Y. under the initial name: The Greater Binghamton Scholastic Challenge. Dan Babcock, the founder and CEO of MMC wanted to encourage high school students to develop ideas and businesses that directly impact the community. Originally taking place as a live in-person event specific for Binghamton-area students, the program has recently expanded to a virtual platform to welcome participants state wide!


Students work with advisors and mentors to write comprehensive plans and present their ideas to a panel of business professionals at a competition in May. All participants have the opportunity to compete against their peers, win scholarships in several categories and even internship opportunities.

A Successful Partnership: MMC + GBEOP

Modern Marketing & Commerce (MMC) is a sales optimization company in Binghamton, N.Y., that's building sustainable, high-value relationships between people and businesses. For over 30 years, industry leaders have embedded MMC within their businesses to reinvent their approach to growth. MMC challenges how things have always been done to unleash the untapped potential that lives within every organization. With a blend of leading data, creative and technology, we design, execute and manage tailored growth strategies that transform disengaged buyers into brand advocates. From there, we scale, partnering with our clients to pioneer integrated sales and marketing programs that create more meaningful connections and sustain ongoing milestones.

A non-profit affiliate organization of the Greater Binghamton Chamber of Commerce, GBEOP’s main objective is to connect business and education within the community to develop a talent pipeline in order to inspire a dynamic workforce. GBEOP, which includes the Broome Leadership Institute, Junior Achievement and Building Bridges, wants to get its members more prepared for our area’s economic competitiveness.

With education, business and the love of innovation at their cores, MMC + GBEOP work side-by-side each year to bring this program to students and engaged business leaders alike.